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BRAND IDENTITY & SOCIAL ASSETS
The Playground is an outdoor paid play centre in Jakarta. It offers a splash pad, playground, zip line and tennis courts. This project focused on how fun it is to be a kid .
BRIEF
A complete rebrand of the logo and all assets relating to it. A large focus on Instagram as that was their made source of marketing
THE END RESULT
A bright, colourful and playful branding identity was produced for The Playground. Inspiration was taken from the primary colours in their play equipment.
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